Pass/Fail poster:

Image: A room destroyed by fire

Headline:

SOME EXIT EXAMS HAVE A KILLER PASS-FAIL RATIO

Body copy:

When a fire breaks out in a crowded place, everyone runs to the entrance. The crush of bodies forms a bottleneck. People panic and start pushing. Some fall down. Some even die. When you walk into a public place, do your homework. Plan an exit strategy. And keep in mind, the best way out may not be the way in.