Little Door poster:

Image: A tiny door in a bar ... too small to get out of.

Headline:

WHEN A FIRE BREAKS OUT AND 200 PEOPLE ARE TRYING TO ESCAPE ...

Body copy:

When a fire breaks out in a crowded place, everyone runs to the entrance. People panic and start pushing. Some fall down. Some even die. When you walk into an public place, plan an exit strategy. And keep in mind, the best way out may not be the way in.