Friends poster:

Image: A group of friends at a party standing close together

Headline:

IN A FIRE, THEY STOP BEING YOUR FRIENDS

Body copy:

A fire in a crowded place "where the front door is the only exit you know, the only exit everyone knows" can bring out the worst in people. Suddenly, the smoke is choking you. There are flames. People panic and start pushing. Some fall down. Some even die. When you walk into an unfamiliar place, plan an exit strategy. And keep in mind, the best way out may not be the way in.